IMTADigitalMarketing Khi chạy quảng cáo Google Ads thì một trong những yếu tố ảnh hưởng chi phí và tỷ lệ chuyển đổi chính là điểm chất lượng. Chỉ số này để xem quảng cáo của bạn có tốt không. Vậy Quality Score thì có liên quan gì đến giá thầu quảng cáo và số tiền bạn trả cho mỗi lượt click quảng cáo như nào? Và Quality Score có phải là yếu tố để đấu giá trực tiếp không? Cách để cải thiện điểm chất lượng để giảm CPC như nào? Hôm nay cùng IMTA tìm hiểu nhé. 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